The Past, Present & Future of Behavioral Trends on social media

 

Social media is a term that came in 35 years ago. It took a while for people get to interested in social media. The term “social media” refers to ‘websites and applications used for social networking. Today in the world ten out of eight are using social media. It took a while for people to get into social media but now it's inseparable from them. “Phone phreaking” is the oldest form of social media. People began using it in the 1950s. People used to cheat the phone system by avoiding costly long-distance phone calls. Even the first blog or podcast was conducted over corporate voice mail systems where phone phreaks. Later on, phone phreaks were hacked into a mailbox. Usernet was introduced in the late 70s, it used to allow users to post articles or news in groups. Later on many successful companies like Yahoo, Google used the footsteps of Usernet in their products. Today social media is not only become a tool of sharing and liking but also is has been a great platform for marketing. Advertisement, campaign for products is rapidly rising on social media. The real-time updates with photos, instant stories are making social media more interesting and good for use. The virtual world is now taking onto social media and many social media companies are following that trend by adding the virtual world into their apps. YouTube shorts are the rising platform in social media today. YouTube was behind the trend as TikTok and Instagram were already present there for their competition. But the way they advertise their shorts by giving people new challenges and organically promoting them have given people enough to get change towards the YouTube shorts. Many YouTube creators are now only making Shorts and getting millions of views and likes. As YouTUbe is planning to make shorts videos monetize it will be more popular and great for the creators. The future of social media is yet again in hands of Mark Zukerberg. Facebook came and changed the entire social media. people got changed because of Facebook and the world got more educated. The metaverse is nowhere which is going to be the future. The companies like Nike, Apple, Addidas, etc. have already bought land in metaverse which makes it more interesting. We just now have to wait to see how things get changed by this new world.